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OCT
14
Globalization, Islam, and Marketing
Date:
Thursday, 14 Oct 2021
Time:
1:00 p.m. to 2:30 p.m.
Location:
Registration link: https://msu.zoom.us/webinar/register/tJMlcuysrj4uE92qJHhxiJTWAwppjBCwHjDQ/success?user_id=8D8BLc47TIO-VDXtn-v7MA&timezone_id=America%2FNew_York
Department:
Asian Studies Center
Event Details:

The global Muslim market encompassing 1.8 million consumers and with an estimated worth of 3.2 trillion dollars by 2024, is of many interest to many companies and scholars of business. This panel will discuss a diverse array of topics such as the halal industry, Islamic branding, and Islamic business strategy.

Panelists:
Dr. Jonathan Wilson, Professor of Brand Strategy and Culture, Director, Regents University, London
Dr. Elif Isberk-Bilgan, Associate Professor of Marketing, University of Michigan-Dearborn
Dr. Cidomer Nestorovich, Professor of International Marketing and Geopolitics, ESSEC Singapore
The event will be moderated by professor Ahmed H. Kirca (Director MSU-CIBER) and Muhammad H. Khalil (MSU-MSP).

Sponsored by the Muslim Studies Program and CIBER